Natra is shortly to launch new products satisfying consumers mood food trends. The new range not only delights consumers on taste, but meets their desires in well being, thanks to new ingredients, shapes and textures. Natra, a multinational Chocolatier, present in Consumer and Industrial segments, presented its new lines of innovation, to satisfy the shoppers of its customers in 2019.

Natra launched its innovation catalogue at ISM, the world’s leading trade fair for sweets and snacks, held in Cologne (Germany) on 27-30 January and attended by over 38,000 specialist visitors from 140 countries and the top 20 distribution channels.

The innovations presented by Natra for 2019 satisfy the latest consumer trends, like convenience on-the-go products (ready-to-eat and practical); healthier products, thanks to the re-design of some recipes by R&D specialists; sustainable certificated products. All these products fit with the world mood food trend, seeking to generate emotions and all-family members pleasure as well as well being with new tastes, shapes and textures.

New products

In response to growing consumer interest in healthier products with fewer calories, sugars and fats, Natra has created a range of low-sugar products, including tablets, snacks and spreads with up to 30% less sugar. This range is in advance vs most of world market demands and shows Natra’s commitment in a Consumer balanced diet.

For the Chocolate Experts lovers, Natra proposes now higher cocoa content to enhance its proven health benefits: intense (85%), extra intense (90%) and super intense (99%).

The Better for You range is completed with spreads with a higher nut content, which means more protein and fibre, from either a single ingredient or a variety of nuts.

Natra’s new lines of innovation are also geared towards sustainability, promoting the use of raw materials from sustainable origins, like for example its range of organic chocolate tablets and 100% organic spreads.

At the same time Natra develops its range of convenience products, with snacks, choc-and-nut cups and chocolate with wafers.

Finally, Natra is proposing a range of new Chocolate Gifts, to attract, surprise and satisfy consumers.

This new collection of chocolates, offers a totally innovative design combining tasty products and box. This category features gin-filled pralines and decorated Swiss chocolate medallions presented in a luxury gift box, reinforcing Natra in its positioning in premium products.

Within its industrial product business line, Natra boosts its organic chocolates, blonde chocolate for both couverture and tablets, couvertures for ice cream and chocolates with high cocoa content, among others, proving the strength of its R&D and Chocolate Teams!