Our History

Chocolatiers since 1943

A lifetime devoted to one thing: passion for chocolate. Discover our history…

1943

Origin

Three young chemists from Valencia (Spain) invent a procedure for extracting theobromine, an alkaloid very similar to caffeine which is only found in cocoa beans.

1950

Expansion of the business

Diversification in the manufacturing and marketing of cocoa products: cocoa powder, mass and butter.

1991

Listing on the Madrid Stock Exchange

The company’s shares start trading on the Madrid Stock Exchange. They had previously been trading on the Valencia outcry market since 1978.

2000

New production line

Manufacturing of couverture chocolate begins in the Valencia factory.

2002

Founding of Natraceutical

Spin-out of theobromine extraction and functional ingredient activities to the newly-created company Natraceutical. Natra sold its stake in the company in 2014.

2004

Tablets, snacks and chocolates

Natra acquires Zahor, a company with factories in France and Spain and a strong turnover in Europe specialising in tablets, snacks and chocolates, thus shifting its focus to end products for consumers.

2005

Belgian chocolates

Acquisition of Chocolaterie Jacali (Belgium), specialising in Belgian chocolates and pralines.

2007

Spreads

Natra acquires All Crump (Belgium) and sets up a new business unit for spreads.

2012-14

New markets

Growth in USA and Asia. New sales office in China and factory in Canada.

2017-18

Transformation Plan

Customer-centric Transformation Plan to boost growth. New management team.

2019

Withdrawal of the company from the stock exchange by a private investor.

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2021

€20.9M investment to modernise and adapt our factories in Valencia and Malle to the latest technological advances.