On the 16th and 17th of May, Natra was present at the PLMA’s World of Private Label trade fair held in Amsterdam (Netherlands). This trade fair, organised by the Private Label Manufacturers Association, is the main annual meeting point for large-scale European distribution where retail sellers and manufacturers in the food sector come together.

At this edition, more than 2,500 exhibiting companies came together in the RAI Exhibition Centre in the Dutch capital, among them Natra with a stand in the Spanish hall.

During the two days that the trade fair lasted, more than 14,000 buyers and visitors from 115 countries visited the exhibition venue. “As each year, the PLMA trade fair in Amsterdam is a place to meet with our clients from private brands; a place where the volume and quality of the visits continues to be a highlight” said Idoia Murillo, a member of the marketing and communication team at Natra.

The theme this year, “Helping consumers”, underscored the value and quality that retail sellers offer by means of their branded distribution products. According to the most recent market share studies from Nielsen, consumers are aware of this and are purchasing more products from retailer-branded products.

We have seen our clients’ concern about and interest in innovative products, such as origin chocolate, as well as the combination of flavours with more exotic fruits in bars of chocolate. We can say that the trade fair has been a success in that we will continue working on new projects with both present and future clients” said Josune Madrigal, Key Account Manager for the category ‘bars’.