Natra was present for the 10th edition of the YUMMEX Middle East 2016 trade fair held from the 7th to the 9th of November in Dubai. During the three days of the trade fair, previously known as Sweets & Snacks Middle East, more than 8,000 visitors came to the Dubai World Trade Centre Exhibition Space.

YUMMEX has become one of the major trade fairs for snacks and confectionary products in the Middle East and North Africa. It is a meeting point for all professionals, producers, and buyers who wish to acquaint themselves with the latest trends and innovations in the sector.

The Natra stand received over 70 visitors over the three days. In terms of the profile of these visitors, Igor Gomez, the Natra sales representative present at the trade fair, emphasised “the high quality and professionalism of the clients and potential clients who came to the stand this year.” In addition, Yummex has been “a great opportunity for sales and for growing more comfortable with markets in places such as Yemen, Jordan, and Sub-Saharan Africa.” These countries do not feature heavily in other European trade fairs of this type.

The products which generate the most interest were the small bars for unit sales, which have a large market in countries in the Middle East and Africa and which are distributed by means of small local businesses.