Natra’s new launchings respond to the latest consumer trends, with healthier products containing less sugar and no palm oil.

At ISM this year, Natra, a multinational producer of chocolate and cocoa products, will present, among others, the new convenience and premium products that it plans to launch on the market in 2018. ISM, the world’s leading trade fair for sweets and snacks, will be held in Cologne (Germany) on 28-31 January with over 1,600 exhibitors from 60 countries.

Natra will have a stand of over 170 m2 at ISM, which will be a meeting point for its contacts and customers. This year, Natra will present its new lines of innovation, along with the products and formats that the company plans to put on the market during 2018.

These novelties respond to the latest consumer trends: convenience and on-the-go products, ready to eat, practical and convenient; healthy, sustainable products with less sugar, no palm oil, a high nut content and organic; and premium products, in terms of both recipes and packaging, targeting gourmet consumers with more discerning palates.

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