Natra has a positive view of its time spent at the PLMA Trade Show in Chicago
In total, the trade show housed 1,300 exhibiting companies from 40 different countries and welcomed more than 10,000 professionals from the sector. It is an event that has served as a meeting point for buyers of private labels, retailers, and wholesalers, where it is possible to discover a wide range of foods, snacks, and drinks, as well as products for the home and kitchen, or even health and beauty products.
Natra, who made the most of the trade show to exhibit their latest products, had a team of eight people and a dedicated stand of 30 square metres measure. Following two days of intense work, the chocolate and cocoa-derivative company has judged the results achieved at this show to be ‘very positive’ and, in the words of the Belgian Specialties Sales Director, Iñaki Abalia: ‘it is of strategic importance for the American market and of strategic importance for Natra and its internationalisation’.
The products which excited most interest, in terms of requests from guests who approached the stand, were firstly the spreadable creams, and secondly the traditional Belgian specialities, as well as the small Doypack-packaged bars and chocolate bars.
In terms of a visitor profile, Natra welcomed the most clients and potential clients from the United States, Canada, Mexico, Central America, and Brazil, all countries in which Natra currently markets its products.
As well as visiting PLMA, Natra was also present at Yummex 2016, held between the 7th and the 9th of November in Dubai, and at SIAL (Salon International de l’Alimentation), held from the 16th to the 20th of October in Paris, where it was warmly welcomed by the public.
About Natra
Natra is a multinational company which originated in Spain which manufactures chocolate and products derived from cocoa. The company has more than 1100 employees around the world and six specialised centres of production in Spain, Belgium, France, and Canada.
Natra has two classes of product: consumer products (bars of chocolate, chocolates, and Belgian truffles, chocolate slabs, and spreads) and industrial products (supplying products derived from cocoa, mainly cocoa powder and butter, and chocolate topping for the international food industry).
Natra presents at YUMMEX in Dubai
Natra was present for the 10th edition of the YUMMEX Middle East 2016 trade fair held from the 7th to the 9th of November in Dubai. During the three days of the trade fair, previously known as Sweets & Snacks Middle East, more than 8,000 visitors came to the Dubai World Trade Centre Exhibition Space.
YUMMEX has become one of the major trade fairs for snacks and confectionary products in the Middle East and North Africa. It is a meeting point for all professionals, producers, and buyers who wish to acquaint themselves with the latest trends and innovations in the sector.
The Natra stand received over 70 visitors over the three days. In terms of the profile of these visitors, Igor Gomez, the Natra sales representative present at the trade fair, emphasised “the high quality and professionalism of the clients and potential clients who came to the stand this year.” In addition, Yummex has been “a great opportunity for sales and for growing more comfortable with markets in places such as Yemen, Jordan, and Sub-Saharan Africa.” These countries do not feature heavily in other European trade fairs of this type.
The products which generate the most interest were the small bars for unit sales, which have a large market in countries in the Middle East and Africa and which are distributed by means of small local businesses.