El proyecto “nuevas barritas multicapa plant-based” ha sido financiado por el programa de ayudas de apoyo a la I+D empresarial- Hazitek
June 2022 – EL PROYECTO “NUEVAS BARRITAS MULTICAPA PLANT-BASED LIBRES DE INGREDIENTES DE ORIGEN ANIMAL CON ELEVADO CONTENIDO EN FIBRA Y PROTEÍNAS DIRIGIDAS AL MERCADO VEGGI -VEGAN” HA SIDO FINANCIADO POR EL PROGRAMA DE AYUDAS DE APOYO A LA I+D EMPRESARIAL- HAZITEK
El proyecto “Nuevas barritas multicapa plant-based libres de ingredientes de origen animal con elevado contenido en fibra y proteínas dirigidas al mercado VEGAN”, con número de expediente ZL-2021/00305, liderado por Natra, ha sido financiado por el Programa de Ayudas de Apoyo a la I+D Empresarial – HAZITEK de Gobierno Vasco. Esta actuación esta cofinanciada por el Gobierno Vasco y la Unión europea a través del Fondo Europeo de Desarrollo Regional 2021-2027 (FEDER).
Natra Saint-Étienne scores 100 points out of 100 on the gender equality index in year 2020 in France!
March 2021 – Every year, companies in France will publish their gender equality results online. If its score is less than 75, they have to take corrective measures so as to improve professional equality.
Natra Saint-Étienne scores 100 points out of 100 on year 2020 regarding gender equality index in France! This excellent result is the consequence of an equal pay policy that has been implemented for years and is an integral part ofthe company’s strategy, values and culture.
Natra in Saint-Étienne scores 99 points out of 100 on the gender equality index in 2019 in France!
March 2020 – Every year, companies in France will publish their gender equality results online. If its score is less than 75, they have to take corrective measures so as to improve professional equality.
Natra presents its new lines of innovation, with healthy, sustainable and delicious products
Natra is shortly to launch new products satisfying consumers mood food trends. The new range not only delights consumers on taste, but meets their desires in well being, thanks to new ingredients, shapes and textures. Natra, a multinational Chocolatier, present in Consumer and Industrial segments, presented its new lines of innovation, to satisfy the shoppers of its customers in 2019.
Natra launched its innovation catalogue at ISM, the world’s leading trade fair for sweets and snacks, held in Cologne (Germany) on 27-30 January and attended by over 38,000 specialist visitors from 140 countries and the top 20 distribution channels.
The innovations presented by Natra for 2019 satisfy the latest consumer trends, like convenience on-the-go products (ready-to-eat and practical); healthier products, thanks to the re-design of some recipes by R&D specialists; sustainable certificated products. All these products fit with the world mood food trend, seeking to generate emotions and all-family members pleasure as well as well being with new tastes, shapes and textures.
New products
In response to growing consumer interest in healthier products with fewer calories, sugars and fats, Natra has created a range of low-sugar products, including tablets, snacks and spreads with up to 30% less sugar. This range is in advance vs most of world market demands and shows Natra’s commitment in a Consumer balanced diet.
For the Chocolate Experts lovers, Natra proposes now higher cocoa content to enhance its proven health benefits: intense (85%), extra intense (90%) and super intense (99%).
The Better for You range is completed with spreads with a higher nut content, which means more protein and fibre, from either a single ingredient or a variety of nuts.
Natra’s new lines of innovation are also geared towards sustainability, promoting the use of raw materials from sustainable origins, like for example its range of organic chocolate tablets and 100% organic spreads.
At the same time Natra develops its range of convenience products, with snacks, choc-and-nut cups and chocolate with wafers.
Finally, Natra is proposing a range of new Chocolate Gifts, to attract, surprise and satisfy consumers.
This new collection of chocolates, offers a totally innovative design combining tasty products and box. This category features gin-filled pralines and decorated Swiss chocolate medallions presented in a luxury gift box, reinforcing Natra in its positioning in premium products.
Within its industrial product business line, Natra boosts its organic chocolates, blonde chocolate for both couverture and tablets, couvertures for ice cream and chocolates with high cocoa content, among others, proving the strength of its R&D and Chocolate Teams!
Natra will present its new convenience and premium products at ISM
Natra’s new launchings respond to the latest consumer trends, with healthier products containing less sugar and no palm oil.
At ISM this year, Natra, a multinational producer of chocolate and cocoa products, will present, among others, the new convenience and premium products that it plans to launch on the market in 2018. ISM, the world’s leading trade fair for sweets and snacks, will be held in Cologne (Germany) on 28-31 January with over 1,600 exhibitors from 60 countries.
Natra will have a stand of over 170 m2 at ISM, which will be a meeting point for its contacts and customers. This year, Natra will present its new lines of innovation, along with the products and formats that the company plans to put on the market during 2018.
These novelties respond to the latest consumer trends: convenience and on-the-go products, ready to eat, practical and convenient; healthy, sustainable products with less sugar, no palm oil, a high nut content and organic; and premium products, in terms of both recipes and packaging, targeting gourmet consumers with more discerning palates.
Natra features its innovative portfolio in the latest edition of Anuga trade fair
Natra, the multinational producer of chocolate and cocoa goods has participated in the 34th edition of Anuga, the largest business platform in the food industry. During its five days, the company has presented in Cologne a new portfolio in which innovation has played a key role, highlighting the Group’s commitment towards organic, premium and convenience products.
- Natra introduces its bet on organic, premium and convenience products in line with its commitment to customer thru innovation
- The pearl spheres and a range of three flavors of cream organic spreads were very well received by the Visitors of the Natra booth.
- The stand doubled the number of visitors compared to the previous edition, demonstrating, if needed, that Natra is perceived as one of the leading and preferred companies in the cocoa sector.
Natra’s bet on its avant-garde stand attracted more than twice as many visits as the previous edition, consolidating its position as one of the leading companies in the cocoa sector. In fact, its portfolio has generated a great expectation among the 165,000 visitors to the trade show. Special interest has been shown by companies and business from Asia-Pacific, the Middle East and Africa.
“Anuga is an international reference fair where we can show our capacity for innovation in a very dynamic sector with great growth potential. A commitment with which we get close to our customers, because the goal is to continue advancing to offer at all times a quality product geared to their needs“, said Diego Olaetxea, Area Manager of the Natra spreads category.
Organic, convenience and premium products
Aware that consumers are demanding products in line with sustainability values, the company has featured some of its novelties for this year, as is its line of cream organic spreads with three flavors: hazelnut, milk chocolate and dark chocolate.
Likewise, Natra works for the sake of innovation to offer a finished product ready to be consumed with comfortable and portable packaging, for On-the-Go occasions. Example of this, are their traditional bars in a new packaging: boxes of 10 units wrapped individually. A product easy to transport and ideal for sharing that has aroused the interest of the many visitors to Anuga.
Another of the products that have attracted the attention among the visitors is related to Belgian specialties, which are distinguished by their Premium category. In particular, the spheres with pearlescent finish. A product presented in a triangular box with 15 pieces of truffles assorted with this velvety finish.
Natra present at PLMA Amsterdam
On the 16th and 17th of May, Natra was present at the PLMA’s World of Private Label trade fair held in Amsterdam (Netherlands). This trade fair, organised by the Private Label Manufacturers Association, is the main annual meeting point for large-scale European distribution where retail sellers and manufacturers in the food sector come together.
At this edition, more than 2,500 exhibiting companies came together in the RAI Exhibition Centre in the Dutch capital, among them Natra with a stand in the Spanish hall.
During the two days that the trade fair lasted, more than 14,000 buyers and visitors from 115 countries visited the exhibition venue. “As each year, the PLMA trade fair in Amsterdam is a place to meet with our clients from private brands; a place where the volume and quality of the visits continues to be a highlight” said Idoia Murillo, a member of the marketing and communication team at Natra.
The theme this year, “Helping consumers”, underscored the value and quality that retail sellers offer by means of their branded distribution products. According to the most recent market share studies from Nielsen, consumers are aware of this and are purchasing more products from retailer-branded products.
“We have seen our clients’ concern about and interest in innovative products, such as origin chocolate, as well as the combination of flavours with more exotic fruits in bars of chocolate. We can say that the trade fair has been a success in that we will continue working on new projects with both present and future clients” said Josune Madrigal, Key Account Manager for the category ‘bars’.
Natra presents their latest innovations at the 2017 ISM trade fair
The ISM trade fair is the most significant international gathering in the confectionary industry. The Spanish multinational company is following the market’s trends in its product innovations: convenience for the countlines category, sustainability for spreads, and Premium for the Belgian specialities.
Natra, the multinational company dedicated to production of chocolate and cocoa-derivative products, was present at the ISM trade fair between the 29th of January and the 1st of February in Cologne (Germany). The ISM is the largest international trade fair for confectionary products and this, the 74th event, brought together 1648 exhibitors from 68 countries.
Valentín Hernandez-Palacián, Natra’s communications manager, remarked that “for us, this trade fair represents a launch pad for the new year, where we can take the sector’s pulse. As in other years, we have brought several of our innovations geared towards the market’s new trends to this event and the response has been very positive, we are very happy“.
Organic products
One of Natra’s values is sustainability, something that can be applied to the development of new products. Consumers are paying increasingly more attention to the origin and quality of the ingredients, we are better informed nowadays and socially more responsible.
In order to meet this food trend, Natra is putting forward a line of organic creamy spread in three flavours: hazelnut, milk chocolate, and dark chocolate.
Convenience
Natra puts its consumer’s requirements at the centre of all their new products, as they look for an end product ready to be eaten in convenient and portable packaging.
This is why Natra brought its traditional small bars in a new packaging to the trade fair: boxes of ten units of individually wrapped bars. A product that is easy to carry and perfect for sharing. In 2017 you will find Caramel Smooth, Hurry’up, and Peanut Tasty in this format.
Premium
Natra’s Belgian specialities stand out because of their Premium categorisation. The Malle plant continues to innovate different packaging formats and new flavours: truffles with a coconut flavour with biscuit pieces, caramel…
There is no doubt, however, that the product that garnered most attention from visitors to Natra’s stand were the spheres with a pearly finish. This product is produced in Natra Jacali, another production plant that Natra has sited in Belgium. This product is presented in a triangular box with 15 pieces of assorted truffle with this velvety finish. ‘A pleasure for the eyes and the palate’, as one of the trade fair’s visitors remarked.
Industrial product
Natra’s industrial product plant located in Valencia has also put forward innovations in many of the product families in which it specialises. Visitors to the stand were able to get to know the Origin Cocoa Pastes, selected because of their carefully defined organoleptic profiles, which give the chocolate notes of flavour and scents in line with emerging trends in many similar products. In this way, Natra can count on the industrial produce to respond to new niches created by more demanding customers who have expectations of new and distinctive products.
About Natra
Natra is a multinational company which originated in Spain which manufactures chocolate and products derived from cocoa. The company has more than 1100 employees around the world and six specialised centres of production in Spain, Belgium, France, and Canada.
Natra has two type of products: consumer products (countlines, Belgian specialties, tablets, and spreads) and industrial products (cocoa derivatives, mainly cocoa powder and butter, and industrial chocolate for food industry).
Contact for more information:
ATREVIA – Ainara Beato
Tel: 944 132 068 – 678 441 773
Natra confirms its presence at the ISM International Fair 2017
Natra, a multinational company dedicated to the manufacture of chocolate and cocoa derivatives, has confirmed its attendance at the world’s largest sweets and snacks trade fair —ISM 2017—, where it will exhibit its new product line for 2017.
The fair will takes place from January 29 to February 1 in Cologne (Germany), and is considered the most important business and communication platform in the sector. For this reason, Natra has been attending this unmissable event for over 30 years.
For the duration of the four-day fair, Natra’s 170m2 stand will serve as a meeting point for both current and potential clients.
In addition to the Natra’s current product catalogue, the company will also present and gather first impressions of their new products and formats designed for 2017. Natra’s line of innovation for 2017 responds to current market trends in different product categories: “on the go” and “convenience” in the countlines category, “sustainability” and “healthy” in the spreads category, and “premium” in Belgian Specialties category.
In terms of industrial goods, Natra is also inspired by emerging worldwide trends. Cocoa is still used, to a greater or lesser extent, as an ingredient in the wide range of products known as Confectionery. “This drives our R&D team to constantly research and test new products”, states Carmen Martínez, Industry Sales Director. Continuous innovation enables Natra to work dynamically with all its clients, constantly offering new flavours and applications to consumers, which is a clear example of growth in this sector.
It is worth highlighting that the last edition of the trade fair saw attendance records broken with 38,500 visitors coming from some 146 countries; a very positive outcome which also reflected in Natra’s stand.
About Natra
Natra is a multinational company which originated in Spain which manufactures chocolate and products derived from cocoa. The company has more than 1100 employees around the world and six specialised centres of production in Spain, Belgium, France, and Canada.
Natra has two type of products: consumer products (countlines, Belgian specialties, tablets, and spreads) and industrial products (cocoa derivatives, mainly cocoa powder and butter, and industrial chocolate for food industry).
Contact for more information:
ATREVIA – Ainara Beato
Tel: 944 132 068 – 678 441 773
Natra works with the Amigó Foundation
For the fifth consecutive year, Natra has lent its support to a project that the Amigó Foundation has developed in Côte d’Ivoire, which offers educational support to children at risk of social exclusion.
The donation will provide economic support to the Amigo Doumé Centre, located in the country’s capital city, which welcomes homeless and abused children, orphans, child victims of conflict, and child victims of exploitation, offering them social and educational support, An education focused around learning a trade, using workshops and basic lessons regarding literacy and learning for life.
The idea of this partnership was born six years ago, during the Christmas season in 2011. Thousands of seasonal greeting cards were sent to clients and suppliers each year, a tradition that generated an excessive and unnecessary paper consumption. Since then, Natra sends more than 5,000 digital greeting cards each year, foregoing the need to produce and post so many cards, instead repurposing that budget for charitable purposes in Côte d’Ivoire, which is the origin for the majority of the cocoa used by Natra in the manufacturing of its products.
The AMIGÓ Foundation, founded in 1996, aims to help children and teenagers who encounter problems. This Foundation has a presence in 21 countries throughout America, Asia, Europe, and Africa.